By nature, we follow leaders. They have gone before us, they know something we don’t know so it’s natural for us to allow them to guide us. We can use this principle of human nature to drive more sales to our businesses. In online marketing, this psychological principle is called Social Proof. What is […]
How to Create a Contact Page That Actually Gets You Sales
The rest of your website is a conversation between you and your visitors, but somehow the Contact Us Page just becomes a list of different ways to get in touch with you. And the ironic thing about most Contact Pages is that it doesn’t give your visitors the best way for most people to get […]
4 Benefits of Awesome Testimonials that Help Drive Your Sales
Do you know how to get an awesome testimonial? Not just any old testimonial, but one that helps convert visitors into sales? Awesome testimonies are short stories. The ideal Testimonial will tell the story of your customer. What their life was like before they found your product, why your product stood out, and the benefits […]
Use Engaging Stories To Convert Sales and Clients
Everyone loves a good story, especially when there’s a happy ending. Which is exactly what a good case study is. The story of our protagonist, the client, who encountered the evil problem, and with the help of the hero, your company, overcame every obstacle to become victorious & successful and everyone lived happily ever after. […]
5 Simple Tips For 28% Better Conversions on Your Products and Services
Here’s a little conversation that took place at a Meetup Event with that familiar smell of espresso brewing and a low hum of indistiguishable voices murmering. During one of these meetings a young woman started chatting with me. “Great to meet you at this Networking event… So, what do you do?” She inquired in a […]