Tonight we dove into Google Analytics. How to set it up on your WordPress site, what to track, and how to setup a custom dashboard, or just steal mine.
Setup
The plugin I like to use is called Monster Analytics. It used to be Google Analytics by Yoast but was recently sold and rebranded.
What to track
Some stats are just fluff. They make you feel good but don’t tell you much about your business. We talked about several practical examples of statistics you want to look at and also gave counterpoints on some widely held beliefs.
