WordPress is basically ready to go, but if we take some time to set some default settings, our website will be ready for prime time. Hobby sites don’t need to go through all this trouble, but small businesses will want to set these options for the best Search Engine Optimization and more. Here’s a video […]
Step #7 Add WordPress SEO by Yoast
Arguably, the most important plugin a small business can install on their WordPress website is WordPress SEO by Yoast. All websites want their content to rank highly in Google, but this is especially crucial for small businesses. And WordPress SEO does a host of things to promote your content in search engines like Google and […]
Step #8 Final Settings for WordPress SEO by Yoast
Ok, it’s time to tackle the last few pages of settings in Yoast’s WordPress SEO plugin. WordPress SEO Social Settings Add Facebook Admin– You will link your personal facebook profile here. Alternatively you can use a Facebook App if you have created one. But that is an advanced feature beyond the scope of this book […]
Step #9 Developing a Consistent Brand
Developing a Consistent Brand is a powerful concept presented in Justin Seeley’s class “Designing for the Social Web” on Creativelive.com. Justin taught the class to unify our brand across the many different social media platforms out there. The entire course is inexpensive and worth purchasing and going through but I will present a few of my […]
Chapter 10- Composing a “Who We Work With” Page
Start Thinking Like A Client Most business websites focus too much on “This is me. This is what I do. This is what our service is about.” They forget about the most important person viewing the site… the prospect. In fact, creating every page and every part of your website with your prospects and customers […]
