I shared at one of our local small business meetings about Analytics and Website Statistics. Here’s the basics of what I shared.
- What is analytics?
- Are you tracking your numbers?
- Are you turning the numbers into action items to make more money?
What do the numbers mean?
- Some of these are vanity Metrics
- What’s a Vanity Metric?
- Bounce Rate
- Others are valuable statistics to track
- Popular Pages
- Boost SEO, Share on Social
- Source of traffic
- Focus your marketing efforts
- Google Search Keywords
- What people think you do.
- Device: Desktop, Tablet, Phone
- Apps baby