Here’s a little conversation that took place at a Meetup Event with that familiar smell of espresso brewing and a low hum of indistiguishable voices murmering. During one of these meetings a young woman started chatting with me. “Great to meet you at this Networking event… So, what do you do?” She inquired in a […]
Raise the Bar on Your Clients with this Often Neglected Process
In our last post, we talked about who your ideal client is. The ideal client gives you a target to shoot for. And as you put forth this page, you are telling the world that you don’t work with just anyone. You’re selective. This raises the bar for them. And this will get you better […]
Earn More Money in Less Time, Focus on Your Ideal Clients
Sometimes you wish your business had a BIG sign that said, “We reserve the right to refuse service!” That’s because you can’t and don’t want to serve everyone. When I suggest that your business doesn’t want to work with everyone, I sometimes get pushback from entrepranuers who are just starting off in business. They NEED […]
Business Websites
Read Your Prospect’s Mind to Win Projects and Make Sales
Making sales and getting conversions on your website is all about connecting with your visitors. And if you could read their minds, you would be able to speak directly to their needs and desires. But, you don’t have to be a psychic to read people’s mind. All you have to do is use common sense. […]
