The Number One Reason Why Your Ideas Won’t Make Money

I was reading through some questions on Quora.com and I came across one question that I thought was curious…  It went something like, “How can I get paid for my thoughts and ideas?”  (Since then, I have not been able to find the question to see how others have responded.)

This is an intriguing question that I discuss with some of my clients.  With “content marketing” and “content is king” being promoted everywhere, you would think that a person can start a blog, post some great ideas and the money would just start flowing in.

WRONG!

The truth about getting paid for your content is that your blog or your thoughts and ideas don’t make money.  Your business model makes money.  What is your business plan?

If you don’t have a solid plan for your business, then you probably won’t make any money.  You might have the best content in the world, but if you don’t have a business plan on how you will make money, you probably won’t make any.

Content marketing works when it is a part of your business strategy.

So, what are some business strategies where content marketing can be a powerful tool to help you get paid?

  • Have a site with great content and sell targeted Ad space.
  • Have a site with great content and turn your content into a book, then sell the book.
  • Have a site with great content and monetize with affiliate programs.
  • Have a site with great content and sell your consulting services.

Bottom line, you can get paid for your thoughts and ideas, but what get’s you paid is your business plan and marketing strategy, not the ideas themselves.  The ideas bring the eye balls, the rest is up to your plan.

What’s your plan?  Share some thoughts and ideas in the comments.